The Ultra-Chic Swedish Capitol has Definite Designs on your Wardrobe. For Super-Stylish Swedish Inspo Think Crayon Brights, Rainbow Pastels, Luxe Leather, Floaty Gowns and Beezy Knits. Mix and Match with Confidence & Pizzazz … and Voila!
Image Credit Stockholm Fashion Week, Featured Designers & their Respective Instagram Pages, Vogue and Vanessa Tryde for Select Street Photography
The stylish Swedish capitol showcased their highly anticipated Fashion Week hot on the heels of their Danish neighbours, Copenhagen Fashion Week. A show by the famous Swedish School of Textiles kicked off the event, showing the creations of 30 graduate students at Stadsgårdsterminalen, which also acted as a hub for some of the shows, performances and exhibitions.
Various established brands like J.Lindberg, Louise Xin Couture and Stand Studio presented their latest offerings. Other collections that stood out for us were the uber-romantic floaty ballgowns by Jennifer Blom, the textured pastel knits of Imaskopi as well as Seezona’s knits.
There were trends aplenty. It seems the fun fad for unashamedly bright colours that emerged at Copenhagen Fashion Week continued with the same enthusiasm in Stockholm: brightest fuchsia, vibrant tangerine, emerald green and sunshine yellow popped up in many collections. Leather and vegan leather were spotted every so often and knits came in super saturated colours as well as heavenly pastels.
In a show of solidarity with Ukraine five Ukranian labels Alona Cini, Leko, Limarenko, Pitaya, and Purpure Queen were showcased, highlighting the plight of Ukraine through fashion during the week.
As ever, the street fashion in the capitol was out of this world, and perhaps first and foremost turning our attention to what was on show on the fashion-gritty pavements of Stockholm would be the perfect way to get us properly in the mood for this fashion extravaganza.
Shiny pouting lips and delectable strawberries printed on T-shirts, Barbie pink mini-skirts and faux python sheath dresses, edible combos of lavender & caramel, tangerine & chartreuse leather (and vegan leather) and a good dose of long pile shaggy fur were just some of the most memorable looks in this fabulously tactile collection that’s decidedly decadent Eighties in its feel. Add a beret and a pair of dangerously pointy pumps (complete with fur finish) to the mix … think Miami, LA, Cindi Lauper and Madonna of that era and you’ll get the vibe. Or simply see our selection below!
LOUISE XIN COUTURE
Louise Xin, a self-taught award-winning designer, was born in China and brought up in Sweden. She’s also the founder of Scandinavia’s very first rental-only non-sale couture brand born out of the need to change customer’s retail habits in the light of sustainability.
Vogue Scandinavia aptly said, “Louise Xin is Changing the World one dress at the time”. And believe us, those dresses are the floatiest of pieces, carefully hand-crafted from layers and layers of the softest tulle, lace and embroidery – Louise Xin Couture truly has the magic touch!
This established Swedish couturier (she graduated from Beckman’s College of Design in 2007) is a household name amongst Swedish royalty and often the designer of choice for red carpet events. We adored her flattering, floaty pleated silk gowns in the most inspired shades, from sky blue to fuchsia, peppermint to buttercup yellow. Flattering, easy to wear and terribly glamorous!
Seezona is a brand based in Stockholm and is the platform for showcasing an impressive 150 brands from 25 countries, allowing young and up-and-coming designers to be on the world stage. They hand-pick and carefully curate a selection of pieces from emerging designers from across the globe, at the same time priding themselves on their progressive stance on female empowerment and green credentials. What’s not to admire?
A relatively new brand, Imaskopi is a Stockholm-based label founded in 2020 by designer Nelly Skog. She creates the most fabulous and crafted non-gendered hand-knitted and crocheted garments. We love the soft pastel shades and oversized sleeves in this collection. Beyond dreamy!
Another up-and-coming label, STHLM MISC is a gender-neutral Stockholm brand that overtly questions gender norms in fashion. Their collection is a tribute to ‘those who refuse to be categorised’. We love the petrol blue, asymmetrical, deconstructed jacket!
A legendary brand that has, since its inception in 1996 managed to successfully merge the worlds of high fashion and sportswear. J.Lindeberg effortlessly fuses man-made fibres with Italian wool and tailoring with streetstyle. These pieces aren’t only aesthetically pleasing, they’re also super functional. They’re truly clothes one can move in … in fact, the brand’s collections include not only overt fashion pieces, but also fashionable and practical options for golf, racket games and ski-ing.
Effortlessly fusing Scandi design and Italian craftsmanship, ATP Atelier creates ultra-elegant shoes and handbags that’ll stand the test of time. These heirloom pieces are designed in Stockholm and hand-made in Tuscany using vegetable tanned leathers. Perfection, if you ask us!
SWEDISH SCHOOL OF TEXTILES
Avant-garde, forward-looking, experimental and fun design perennially comes from the stables of this world-famous fashion school. The BA and MA graduates showed their final collections and as ever, it was a fabulous feast of innovation and oodles of raw talent.
N1 BURO BRANDS
In solidarity with Ukraine Stockholm Fashion Week provided a platform for 5 Ukrainian brands to showcase their collections, in the absence of a Ukrainian fashion platform this year. We simply adore the crafty, nostalgic and bold embroidery and bright printed touches.
GOODBYE FROM EPIC STOCKHOLM FASHION WEEK, UNTIL NEXT TIME!